Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. As Valentine's Day rolls around, a marketer like Teleflora has ...

The holidays remind us to cherish time with loved ones and embrace the spirit of giving. That spirit is at the heart of the ...

Union membership often comes with unique perks, and this holiday season is no exception. Members can take advantage of a generous 30% discount on all Teleflora flowers. This discount not only makes it ...

Watch Teleflora's ad for Super Bowl XLVI featuring Adriana Lima telling guys why Valentine's Day isn't that complicated. We Let AI Run a Vending Machine. It Stocked a Live Fish and a PlayStation.

It may be a universal truth-a rite of passage, even-that children everywhere take their mothers for granted, inspiring the familiar, frustrated parental battle cry: "Wait until you have kids of your ...