Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Discover the Center for Research in Security Prices (CRSP) at the Booth School of Business, including its historical data on ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

Marketing research has experienced a resurgence with the widespread use of the internet and the popularity of social networking. It is easier than ever before for companies to connect directly with ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

Dialogue AI is revolutionizing the $140B research sector by replacing static surveys with live AI interviews. Get deep, ...