Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

CEO and co-founder of SightCall, the fastest-growing AR-powered visual assistance company in the world with customers on all continents. Utilities are any item or service essential to the operation of ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. VTT Technical Research Centre of Finland Ltd studied ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

You can now bring your empty Amazon boxes to life thanks to a new augmented reality app from the e-commerce giant. A promotional video for the "Amazon Augmented Reality" app shows users drawing a face ...

Apple has been granted a patent (number 11521359) for an “extended reality recorder” that hints that the rumored “Reality Pro” will be able to record extended reality scenes. In the patent, Apple ...

Google's AR department just got a little boost with this recent purchase. Ireland Watchdog Sued for Years of 'Inaction' Over Complaints Regarding Google's Largest Data Breach Ever Image from Mitchell ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. Many new applications aim to make information systems ...