CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

President Joe Biden has tapped former staffer Christian L. Tom to lead the White House Office of Digital Strategy and serve as an assistant to the president, the administration said. Tom previously ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either... Sunil Gupta, a professor at ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

Professional conferences have changed in one big way since early 2020: Many now offer a choice between in-person and virtual attendance. That means you’ve got a lot more flexibility for fitting ...

Digital isn’t marketing’s wave of the future. It’s the present. If your brand hasn’t devised and implemented a comprehensive digital marketing strategy by now, you’re way behind the crest. If you do ...

There are few events more likely to induce a sense of déjà vu among weathered UK technology observers than the launch of a new government digital strategy. So, when the Labour government announced ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Digital transformation and customer experience go hand in hand.

Debbie Saslaw, New York City Mayor-elect Zohran Mamdani’s campaign digital producer, speaks to CNN’s Manu Raju on “Inside Politics” on the campaign’s digital strategy and whether a similar approach ...