I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Forbes contributors publish independent expert analyses and insights. Soon Yu is a best-selling author and expert on innovation and design. As the world moves rapidly online, the distinction between ...

The boundaries between technology companies and other sectors are blurring rapidly. The pandemic and the subsequent acceleration of digital transformation has caused retailers, doctors, educational ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus. Forget ...

If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering ...